Search Engine Marketing (SEM) is a type of Internet Marketing that drives more traffic to your website by website promotion using paid search engine methods. The main SEM method is Pay Per Click (PPC). PPC allows you to advertise using your keywords and you only pay the advertising host each time your advert is clicked. The cost of the click varies depending on the keywords that you wish to advertise for and generally range between £0.01 to £20.00.
For more information on search engine marketing click here.
Setting up your website’s architecture whilst keeping SEO in mind can really help your optimisation in the long term. Search engines will be able to crawl your information easier, as well as segregate the data for your SERP’s (Search Engine Ranking Position’s). Let’s find the perfect layout template for the web pages, files and folders for your website.
How Does This SEO Architecture Work?
Ok, so we’re gonna build a small website with a view to having around 100 pages after the first year. A good website structure has multiple levels starting at level 1 and going down as far as required. Level 1 is always where the home page sits (index.html/php/htm, etc), the 2nd level should consist of the other main web pages (pages on the main navigation), the 3rd level holds your inner web pages (sub navigation pages), and so on. These levels can all be placed within the root of your website or they can be split up into different folders. Smaller websites are more suited to having all pages sat in the websites root, but larger websites should go for the folder option to split up the sections of the site. This is why I mentioned that after a year our aim is to have 100 pages because I wanted to show you that planning ahead is important. Having the full 100pages sat in the websites root wouldn’t be good for SEO!
Here’s an example for our small website’s architecture (accommodating for more pages to be gradually added):
SEO Architecture
Above you can see how I’ve segregated my pages so if you were looking for the ‘Corporate’ web design section, the URL would be:
www.domain.co.uk/faqs/how-to…
..instead of just….
www.domain.co.uk/how-to… which is useless for everybody.
Apologies if this may be a little unclear! If you want some advice about creating your SEO friendly website architecture then get in touch and I’ll straighten it out for you.
SEO (Search Engine Optimisation) is now a widely known service to those who want to increase their websites traffic levels. Through effective strategies an SEO developer can boost your website up the ‘natural’ search engine listings, providing more exposure to your target audience.
When searching SEO services for your website you should be looking for a company that you can trust, has proven experience that can be shown to you and of course, offer competitive prices.
The SEO Services Package
Within an SEO package the client can usually expect to receive; a keyword analysis report, on-page and off-page optimisation, regular progress reports and full customer support.
Cheap Web Design SEO
Yes, we offer SEO services here at Cheap Web Design. We have branded our product ‘Cheap SEO’ as we want to provide an affordable solution to smaller businesses and personal clients.
No follow links are used to tell search engine crawlers not to follow certain outbound and inbound links on your website. They can be used for different reasons and are very easy to implement.
Why Use The No Follow Attribute
To keep your website strong you should try not to have too many outbound links and the ones that you do have should be to websites which have authority or a descent page rank. By using the no follow link attribute you can provide outbound links to any useful websites regardless of their strength because the search engines will simply ignore them. Another reason for using no follow links is to block search engines from following certain inbound links to private sections of your own website.
Creating A No Follow
Creating a no follow link is easy, simply add the code below to the links that you want the search engines to ignore.
Standard link:
<a href=”http://www.cheapwebdesign.co.uk“>Cheap Web Design</a>
Link with no follow attribute:
<a href=”http://www.cheapwebdesign.co.uk” rel=”nofollow”>Cheap Web Design</a>
That’s it. We hope that you can now block all your unwanted links.
Please note if you have an agreement to provide a link to another website that adding a no follow attribute may be breaking your terms.
SEO | Chris | 
March 5, 2010 10:03 am | 
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