Architecture for SEO

Setting up your website’s architecture whilst keeping SEO in mind can really help your optimisation in the long term. Search engines will be able to crawl your information easier, as well as segregate the data for your SERP’s (Search Engine Ranking Position’s). Let’s find the perfect layout template for the web pages, files and folders for your website.

How Does This SEO Architecture Work?

Ok, so we’re gonna build a small website with a view to having around 100 pages after the first year. A good website structure has multiple levels starting at level 1 and going down as far as required. Level 1 is always where the home page sits (index.html/php/htm, etc), the 2nd level should consist of the other main web pages (pages on the main navigation), the 3rd level holds your inner web pages (sub navigation pages), and so on. These levels can all be placed within the root of your website or they can be split up into different folders. Smaller websites are more suited to having all pages sat in the websites root, but larger websites should go for the folder option to split up the sections of the site. This is why I mentioned that after a year our aim is to have 100 pages because I wanted to show you that planning ahead is important. Having the full 100pages sat in the websites root wouldn’t be good for SEO!

Here’s an example for our small website’s architecture (accommodating for more pages to be gradually added):

SEO Architecture

Above you can see how I’ve segregated my pages so if you were looking for the ‘Corporate’ web design section, the URL would be:

www.domain.co.uk/faqs/how-to…

..instead of just….

www.domain.co.uk/how-to… which is useless for everybody.

Apologies if this may be a little unclear! If you want some advice about creating your SEO friendly website architecture then get in touch and I’ll straighten it out for you.