Search Engine Marketing (SEM) is a type of Internet Marketing that drives more traffic to your website by website promotion using paid search engine methods. The main SEM method is Pay Per Click (PPC). PPC allows you to advertise using your keywords and you only pay the advertising host each time your advert is clicked. The cost of the click varies depending on the keywords that you wish to advertise for and generally range between £0.01 to £20.00.
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